Jeff Immelt and the New GE Way 杰夫·伊梅尔特和新GE路

Whenitwasannouncedinlate2000thatJeffImmeltwouldbetakingthehelmofGE,someskepticswerequicktovoicetheirreservationsaboutthefutureofthecompanyafterJackWelch.NotonlywereWelch'sshoesparticularlylargeonestofill,buttheeconomywasdallyingwithrecession,ChinaandIndiaweretakingtheirfirstgiantstepsintotheglobaleconomy,andjustfourdaysintoImmelt'stenurecamethebiggestgamechangerofall:9/11.Thehand-wringing,itturnedout,wasallfornought.DuringImmelt'sfirstsevenyearsonthejob,GE'srevenuesincreasedbymorethan60%,itsprofitsdoubled,andthecompanysolidifieditsstatusastheworldleaderintechnologicalinnovation.WrittenwiththefullcooperationofImmeltandGEseniorexecutives,JeffImmeltandtheNewGEWaytellstheamazingstoryofhowImmeltdefiedtheskepticsandsuccessfullyreengineeredoneoftheworld'soldestandlargestglobalconglomeratestomeetthechallengesofthe21stcentury.Itoffersanunparalleledopportunitytolearnhowit'sdonefromamaster,detailingthetrendsettinginnovationsImmeltpioneeredthathavemadehisvisionareality,including:Mandatingnon-stop,company-wideinnovationMakingcustomerspartnersingrowththroughCustomerDreamingSessionsDevelopingregion-specificproductsandservicesPartneringwiththemostpromisingnew-technologyupstartsGoinggreenwithahugelysuccessfulEcomaginationinitiativeFosteringanon-stoplearningenvironmentThecriticswereright:JeffImmeltisnoJackWelch.JustasWelchembodiedcorporateleadershipfortheclosingdecadesofthe20thcentury,Immelthascometopersonifythe21stcenturyCEO.AsEsquiremagazinesaidwhenitnamedhimoneofThe75MostImportantPeopleofthe21stCentury:“Thedaywillcome,whenGEchairmanandCEO,JeffImmelt,willbeviewedastheprototypicalleaderforthenewcentury.”