内容简介
Takeyourbusinesstothenextlevel—forthewinMillionsflocktotheircomputers,consoles,mobilephones,tablets,andsocialnetworkseachdaytoplayWorldofWarcraft,Farmville,Scrabble,andcountlessothergames,generatingbillionsinsaleseach
作者简介
KevinWerbachisanassociateprofessoroflegalstudiesandbusinessethicsatTheWhartonSchool,UniversityofPennsylvania.HeisalsothefounderoftheSupernovaGroup,atechnologyanalysisandconsultingfirm.Heco-ledthereviewoftheFederalCommunicationsCommissionfortheObama-BidenTransitionProject.Called“oneofthefewpolicywonkswhoreallygotit”byWired,hehelpeddeveloptheUnitedStatesGovernment’se-commercepolicy,shapedtheFCC'sapproachtoInternetissues,andauthoredDigitalTornado,thefirstcomprehensiveanalysisoftheimplicationsoftheInternet.Asought-afterspeakerandcommentator,WerbachappearsfrequentlyinprintandbroadcastmediaincludingCNN,CNBC,NPR,ABCNews,USAToday,TheNewYorkTimes,TheWallStreetJournal,andTheWashingtonPost.HiswritinghasappearedinHarvardBusinessReview,Fortune,TheIndustryStandard,ThePhiladelphiaInquirer,andSlate,amongotherpublications.Heblogsathttp://werblog.comandtweetsat@kwerb.DanHunterisanexpertininternetlaw,intellectualproperty,andtheapplicationofgamestopublicpolicyarenas.HeisaprofessoroflawatNewYorkLawSchoolandthedirectoroftheschool’sInstituteforInformationLaw&Policy.HeisalsoanadjunctassociateprofessoroflegalstudiesatTheWhartonSchool,UniversityofPennsylvania.HisresearchhasappearedinjournalssuchastheCaliforniaLawReview,theTexasLawReview,theWilliam&MaryLawReview,andtheJournalofLegalEducation.HunterisajudgefortheresolutionofdomainnamedisputesfortheWorldIntellectualPropertyOrganization,andisontheeditorialboardofnumerousjournals.Hewasoneofthefirstscholarstoexaminethesocialsignificanceofvirtualworlds,andheco-foundedthescholarlyblogTerraNova(terranova.blogs.com).
