什么是电子商务？：国际互连网是如何改变机构的？ What Is E-Business?: How the Internet

WhatIsE-Business?providesathoroughandreflectiveintroductiontobusinessstrategiesfortheInternetworld.Basedonfifteenyearsrsquo;experienceteachinge-Businessmodules,FengLitakesthereaderthroughthevastrangeoftopicsandissuessurroundinge-Businesssuchas:bull;bull;Newtechnologiesandnewbusinessenvironmentasthecontextfore-Business.bull;Newstrategiesandbusinessmodelsdevelopedinresponsetotheinternetandrelatedtechnologies.bull;Organizationalinnovationsnecessaryinordertoimplementandmanagee-Businessstrategies.Thebookwillalsoexplorethetransformationofvariousindustries,includingbanking,themusicindustry,e-tailing,thetelecomsindustry,ande-publicservices;andemergingissuessuchasprivacy,security,identityandpresenceinthecyberworld,Internetmarketing,legal,regulatory,socialandpoliticalissues.Studentsandteachersalikewillwelcomethiscoherent,well-testedtext,withitsstudent-friendlycaseexamples,questionsandsummaries.WhatIsE-Business?