MULTIPRENEURING

Gormanpresentsadetailedexplanationofhowtomanageyourcareerinawaythatwillworkforyouinthe1990s--inaworldwithdramaticstructuralchangeinmostcorporations,anewsocialcontractbetweenemployerandemployee,anddifferentskillsandattitudesrequiredformostjobs.Multipreneuringisalabelforsuccessinmodernbusinesstoday,whichrequiresindividualstobeabletoorganizeresources,managetheircareers,andassumesensiblerisksinthesamewaythatabusinessenterpriseisrun.Withthegoalofhelpingthereadersdevelopaportable,self-containedprofessionalidentity,theauthoroffersthemguidelinestogaininsightintowhotheyareprofessionallyand,withthatinsight,tolearnhowtobecomemultipreneurs.Criteriaforamultipreneurincludeindependencefromasingleemployer,abilitytolearnandapplymanyskills,flexibilityandadaptability,andbeingproactiveintermsofstartingaprojectandseeingitthrough.Thisthought-provokingbookcautionsreadersthatinthenewenvironmentofthe1990sandbeyond,mostofthemwillberequiredtofunctionasmultipreneursfortherestoftheirworkinglives.MaryWhaley