Wikinomics：How Mass Collaboration Changes Everything

Anupdatededitionofthenationalbestseller?nowwithanewintroductionandanewchapterToday,encyclopedias,jetliners,operatingsystems,mutualfunds,andmanyotheritemsarebeingcreatedbyteamsnumberinginthethousandsorevenmillions.Whilesomeleadersfeartheheavinggrowthofthesemassiveonlinecommunities,Wikinomicsprovesthisfearisfolly.Smartfirmscanharnesscollectivecapabilityandgeniustospurinnovation,growth,andsuccess.Abrilliantguidetooneofthemostprofoundchangesofourtime,Wikinomicschallengesourmostdeeply-rootedassumptionsaboutbusinessandwillproveindispensabletoanyonewhowantstounderstandcompetitivenessinthetwenty-firstcentury.Basedona$9millionresearchprojectledbybestsellingauthorDonTapscott,Wikinomicsshowshowmassesofpeoplecanparticipateintheeconomylikeneverbefore.TheyarecreatingTVnewsstories,sequencingthehumangenome,remixingtheirfavoritemusic,designingsoftware,findingacurefordisease,editingschooltexts,inventingnewcosmetics,orevenbuildingmotorcycles.You'llreadabout:?RobMcEwen,theGoldcorp,Inc.CEOwhousedopensourcetacticsandanonlinecompetitiontosavehiscompanyandbreathenewlifeintoanold-fashionedindustry.?Flickr,SecondLife,YouTube,andotherthrivingonlinecommunitiesthattranscendsocialnetworkingtopioneeranewformofcollaborativeproduction.?MaturecompanieslikeProcter&Gamblethatcultivatenimble,trust-basedrelationshipswithexternalcollaboratorstoformvibrantbusinessecosystems.Animportantlookintothefuture,Wikinomicswillbeyourroadmapfordoingbusinessinthetwenty-firstcentury.