LESSONS FROM THE HEART OF AMERICAN BUSINESS

Integrity.Honesty.Hardwork.Loyalty....Thesearenotthebuzzwordsofbusinessmanagementtoday.ButthesequalitiesmarkthecareerofoneofAmerica'smostsuccessfulcorporateleaders,GeraldGreenwald.In1957JerryGreenwaldbeganhiscareerattheFordMotorCompany--rightontheeveoftheEdselfiasco.Inthenextfortyyearsherosetothetopduringsomeofthemostexciting,turbulenttimesincorporatehistory,fromthenearcollapseofChryslertotheemployeebuyoutofUnitedAirlines.AllthewhileGreenwalddidbusinessthewayhefeltinhisheart:asastraightshooter,andbylisteningandlearningeverystepoftheway.Inthisbook,heshareshiswealthofexpertiseashelooksbackathiscareer,andlooksaheadtothegreatestchallengesfacingtomorrow'scorporatemanagers.Unabashedlyoldfashioned,shapedbytheGreatDepressionandhisMidwesternchildhood,Greenwaldmadeacareeroutofempoweringotherstoworktowardacommongoal.Herehetellsaspiringmanagershowtheycanachieveconsensus,buildpartnerships,reacttocrisis,andsteeracorporateshipthroughbothsmoothseasandstorms.Andhepresentsanoverallviewofmanagementthatiscliché-andfad-free,restinginsteadonprinciplesofhardwork,teamwork,respectforlabor,andabsolute,no-holds-barredcommunication.作者简介GeraldGreenwaldisaformerchairmanandCEOofUnitedAirlinesandformerChryslerCorporationvice-chairman,HehasheldtopmanagerialpositionsatFordMotorCompany,DillonRead,andOlympia&York.