Universal Principles of Design：125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Thedesignwesee-whetheramarketingcampaignoramuseumexhibit,avideogameoracomplexcontrolsystem-istheculminationofmanyconceptsandpracticesbroughttogetherfrom21varietyofdisciplines.Becausenoonepersoncanbeamasterofallofthesedisciplines,designershavehadtosearchthroughdifferentreferencesandresourcestofindtheinformationandknow-howrequiredtomakeadesignwork,untilnow.UniversalPrinciplesofDesignisthefirstcross-disciplinaryreferenceofdesign.Richlyillustratedandeasytonavigate,thisbookpairsclearexplanationsofthedesignconceptsfeaturedwithvisualexamplesoftheconceptsappliedinpractice.Fromthe"80/20Rule"to"Chunking,"from"Baby-FaceBias"to"Ockham'sRazor,"andfrom"Self-Similarity"to"Storytelling,"readerswillexpandtheirknowledgeof125importantandthought-provokingdesignconcepts.Thislandmarkreferencehasbecomethestandardfordesigners,engineers,architects,andstudentswhoseektobroadenandimprovetheirdesignexpertise.Thissecondeditionincludesrevisions,updates,andtwenty-fivenewprinciples.