Free Gift Inside!!: Forget the Customer. Develop Marketease
- 作者
- 出版社 Capstone
- 出版时间 2003年11月 第1版
- ISBN 9781841125466
- 定价 256.30
内容简介
Althoughhisnameisunfamiliartomostmanagers,StephenBrownistheAntichristofmarketingacademia.Heisdisdainfulofcustomer-centricapproachestomarketingand,asaconsequence,hasclashedpubliclywithnumerousluminaries.ProfessorofMarketingResearchattheUniversityofUlster,StephenhasheldvisitingpositionsatNorthwesternUniversity,theUniversityofCaliforniaandtheUniversityofUtah,amongothers.Hehaswrittenorco-edited13books,includingMarketingApocalypse,PostmodernMarketingandRomancingtheMarket.HispapershavebeenpublishedinHarvardBusinessReview,JournalofMarketing,JournalofAdvertising,BusinessHorizonsandmanymore,winningvariousawardsalongtheway.Additionalinformationisavailableonhiswebsite,www.sfxbrown.com
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