Iconoclast: A Neuroscientist Reveals How to Think Differently 叛逆者

Noorganizationcansurvivewithouticonoclasts--innovatorswhosingle-handedlyupturnconventionalwisdomandmanagetoachievewhatsomanyothersdeemimpossible.Thoughindispensable,trueiconoclastsarefewandfarbetween.InIconoclast,neuroscientistGregoryBernsexplainswhy.Heexplorestheconstraintsthehumanbrainplacesoninnovativethinking,includingfearoffailure,theurgetoconform,andthetendencytointerpretsensoryinformationinfamiliarways.ThroughvividaccountsofsuccessfulinnovatorsrangingfromglassartistDaleChihulytophysicistRichardFeynmantocountry/rocktriotheDixieChicks,Bernsrevealstheinnerworkingsoftheiconoclast'smindwithremarkableclarity.Eachengagingchaptergoesontodescribepracticalactionswecaneachtaketounderstandandunleashourownpotentialtothinkdifferently--suchasseekingoutnewenvironments,novelexperiences,andfirst-timeacquaintances.Packedwithengagingstories,science-basedinsights,potentpractices,andexamplesfromastartlingarrayofdisciplines,thisengagingbookwillhelpyouunderstandhowiconoclaststhinkandequipyoutobeginthinkingmorelikeaniconoclastyourself.