Numbersense: How to Use Big Data to Your Advantage[你的数字感]

Howtomakesimplesenseofcomplexstatistics--fromtheauthorofNumbersRuleYourWorldWeliveinaworldofBigData--andit'sgettingbiggereveryday.Virtuallyeverychoicewemakehingesonhowsomeonegeneratesdata...andhowsomeoneelseinterpretsit--whetherwerealizeitornot.Wheredoyousendyourchildforthebesteducation?BigData.Whichairlineshouldyouchoosetoensureatimelyarrival?BigData.Whowillyouvoteforinthenextelection?BigData.Theproblemis,themoredatawehave,themoredifficultitistointerpretit.Fromworldleaderstoaveragecitizens,everyoneispronetomakingcriticaldecisionsbasedonpoordatainterpretations.InNumbersense,expertstatisticianKaiserFungexplainswhenyoushouldaccepttheconclusionsoftheBigData"experts"--andwhenyoushouldsay,"Wait...what?"Hedelvesdeeplyintoawiderangeoftopics,offeringtheanswerstoimportantquestions,suchas:Howdoesthecollegerankingsystemreallywork?CananobesitymeasuresolveAmerica'sbiggesthealthcarecrisis?Shouldyoutrustcurrentunemploymentdataissuedbythegovernment?Howdoyouimproveyourfantasysportsteam?Shouldyouworryaboutbusinessesthattrackyourdata?Don'ttakeforgrantedstatementsmadeinthemedia,byourleaders,orevenbyyourbestfriend.We'reoninformationoverloadtoday,andthere'salotofbadinformationoutthere.NumbersensegivesyoutheinsightintohowBigDatainterpretationworks--andhowittoooftendoesn'twork.Youwon'tcomeawaywiththeskillsofaprofessionalstatistician.Butyouwillhaveakeenunderstandingofthedatatrapseventhebeststatisticianscanfallinto,andyou'lltrustthementalalarmthatgoesoffinyourheadwhensomethingjustdoesn'tseemtoaddup.从另一个角度认识大数据的力量，带我们走出大数据分析与解读的误区，帮助我们培养出数字直觉。我们生活在大数据的时代，在《对“伪大数据”说不：走出大数据分析与解读的误区》中，统计学专家冯启思将告诉你在什么时候可以接受大数据“专家”的结论，什么时候要对这些统计数字提出质疑。他深入人们日常生活和工作中广泛关注的话题，如学校排名、健康指数、就业统计、团购网站等，通过对这些数据的分析与解读来告诉人们什么才是正确的答案，如何才能培养出数字直觉。作者还在书中告诫人们在当今这个信息超载的时代，媒体充斥着各种不良信息，千万不要轻易地信以为真，要学会对“伪大数据”说不！