书目

E-myth Manager[创业必经的那些事2]

内容简介

Morethantenyearsafterhisfirstbestsellingbook,TheE-Myth,changedthelivesofhundredsofthousandsofsmallbusinessowners,MichaelGerber--entrepreneur,author,andspeakerextraordinaire--firesthenextsalvoinhishighlysuccessfulE-MythRevolution.Drawingonlessonslearnedfromworkingwithmorethan15,000small,medium-sized,andverylargeorganizations,Gerberhasdiscoveredthetruthbehindwhymanagementdoesn'twork--andwhattodoaboutit.Unearthingthearbitraryoriginsofcommonlyhelddoctrinessuchastheomniscienceofleader(Emperor)andthemostwidelyembracedmythofall--TheE-MythManageroffersafresh,provocativealternativetomanagementasweknowit.Itexploreswhyeverymanagermusttakechargeofhisownlife,reconcilehisownpersonalvisionwiththatoftheorganization,anddevelopanentrepreneurialmind-settoachievetruesuccess.

作者简介

MichaelE.Gerber(b.1936)isanAmericanauthorandfounderofE-MythWorldwide,abusinessskillstrainingcompanybasedinSantaRosa,Californiaaimedatthesmallbusinessandentrepreneurialcommunity.HeismostnotableforhisE-Mythseries.

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