Swim with the Sharks without Being Eaten Alive
- 作者
- 出版社 Time Warner Books
- 出版时间 1989年10月 第1版
- ISBN 9780751507034
- 定价 137.80
内容简介
Acollectionofpersonalsuccessmaximsandsellingtactics,learnedoverthirtyyearsofHarveyMackay'sownhugelysuccessfulbusinesscareer.Packedwithmarketingandmotivationalnuggetsthatyoucanputintopracticetoday,andsomeofthemostdynamictechniquesforsolicitingandclosingasaleeverdevised,hereisabookofclearprinciplesandeasilyapplicablepractice.Inshort,pithychaptersMackaytellsyouthingslikehowtogetappointmentswithcustomerswhoaresuretheydon'twanttoseeyou-andmakethemgladtheysaidyes;howtosmileandsaynotonegotiatingpressureuntilyourtonguebleeds;howtounderstandthecustomerfirst,lastandalways,usingtheMackay66questions.Humorous,humanandalwaystothepoint.
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