Mhpe: How 2 Plan N Execute Strategy
- 作者
- 出版社 Oversea Publishing House
- 出版时间 2005年7月 第1版
- ISBN 9780071456043
- 定价 94.40
内容简介
"HowtoPlanandExecuteStrategy"providesyouwith24practicalstepsfordevising,implementing,andmanagingmarket-defining,growth-drivingstrategies.Encompassingeverystageofthestrategicprocess,thistactic-filledhandbooktellsyouwhatyouneedtodoto:defineyourbusinesses;understandyouropportunitiesandthreats;setfeasiblegoalsandobjectives;createthestrategiestoachieveyourobjectives;identifyandsetpriorities;writeyourbusinessplan;communicatethestrategyandobtaincommitment;integrateacrossfunctions;and,monitorresults,evaluate,andreact.Successfulcorporatestrategymustbestrongenoughtomeettheneedsofthemarketplace,yetflexibleenoughtoquicklyadaptwhenthatmarketplacechanges."HowtoPlanandExecuteStrategy"outlinesafield-provenframeworkyoucanfollowtodesignandimplementsuchastrategyandstrengthenyourorganization'scompetitiveadvantagewhileensuringbuy-inandimplementationbyeveryworker,ateverylevel.
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