Zero to One：Notes on Startups, or How to Build the Future

EVERYMOMENTINBUSINESSHAPPENSONLYONCE.ThenextBillGateswillnotbuildanoperatingsystem.ThenextLarryPageorSergeyBrinwon’tmakeasearchengine.AndthenextMarkZuckerbergwon’tcreateasocialnetwork.Ifyouarecopyingtheseguys,youaren’tlearningfromthem.It’seasiertocopyamodelthantomakesomethingnew:doingwhatwealreadyknowhowtodotakestheworldfrom1ton,addingmoreofsomethingfamiliar.Buteverytimewecreatesomethingnew,wegofrom0to1.Theactofcreationissingular,asisthemomentofcreation,andtheresultissomethingfreshandstrange.PROGRESSCOMESFROMMONOPOLY,NOTCOMPETITION.Ifyoudowhathasneverbeendoneandyoucandoitbetterthananybodyelse,youhaveamonopoly--andeverybusinessissuccessfulexactlyinsofarasitisamonopoly.Butthemoreyoucompete,themoreyoubecomesimilartoeveryoneelse.Fromthetournamentofformalschoolingtothecorporateobsessionwithoutdoingrivals,competitiondestroysprofitsforindividuals,companies,andsocietyasawhole.ZEROTOONEisabouthowtobuildcompaniesthatcreatenewthings.ItdrawsoneverythingI’velearneddirectlyasaco-founderofPayPalandPalantirandthenaninvestorinhundredsofstartups,includingFacebookandSpaceX.ThesinglemostpowerfulpatternIhavenoticedisthatsuccessfulpeoplefindvalueinunexpectedplaces,andtheydothisbythinkingaboutbusinessfromfirstprinciplesinsteadofformulas.Asknot,whatwouldMarkdo?Ask:WHATVALUABLECOMPANYISNOBODYBUILDING?硅谷创投教父、PayPal创始人作品斯坦福大学改变未来的一堂课为世界创造价值的商业哲学在科技剧烈改变世界的今天，想要成功，你必须在一切发生之前研究结局。你必须找到创新的独特方式，让未来不仅仅与众不同，而且更加美好。从0到1，为自己创造无限的机会与价值！在传统时代，成功企业的商业模式是一个从1到N的过程，也就是在现有基础上，复制之前的经验，通过竞争不断扩大自己的市场影响力。而在互联网时代，成功的企业却是一个从无到有，即从0到1创造市场的过程。