内容简介
Thisisthefirstplain-English,100%practicalguidetosuperchargeddigitaladvertisingpersonalization:what'shere,what'snext,andhowtomakethemostofit!Digitaladvertisingandmarketingareundergoingamassive,data-driventransformati
作者简介
DiazNesamoneyisanaccomplishedtechnologyentrepreneurwhofoundedthreesuccessfultechnologycompanies.CurrentlyDiazisFounder,President,andCEOofJivox,acompanythatprovidesatechnologyplatformforpersonalizedadvertising.HewaspreviouslyCofounder,President,andChiefOperatingOfficeratInformatica(NASDAQ:INFA),whichhetookfromastartuptoapubliclytradedcompanyin1999.Informaticapioneereddataintegrationsoftwareasacategoryandisnowthemarketleaderwithmorethan$1billioninrevenueanda$4.5billionmarketcapitalization.BeforefoundingJivox,hefoundedCelequest,raisedmorethan$20millioninventurecapital,andservedasitsCEOuntilearly2007,whenthecompanywasacquiredbyCognos/IBM.Celequestintroducedthemarket’sfirstbusinessintelligenceandanalyticsappliance,adisruptiveinnovationthatledtoitsacquisition.DiazisaboardmemberoftheAmericanIndiaFoundation,aleadinginternationaldevelopmentorganizationchargedwiththemissionofacceleratingsocialandeconomicchangeinIndia.DiazisalsoamemberoftheBoardofTrusteesattheWorldAffairsCouncil.DiazholdsaMastersdegreeinComputerSciencefromtheBirlaInstituteofTechnologyandScienceinIndiaandistheholderofsixtechnologypatents.
