Creating Breakthrough Products：Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)

CreatingBreakthroughProductsidentifieskeyfactorsassociatedwithsuccessfulinnovation,andpresentsaninsightfulandcomprehensiveapproachtobuildingproductsandservicesthatredefinemarkets--orcreatenewones.LearntoidentifyProductOpportunityGapsthatcanleadtoenormoussuccess;controlandnavigatethe"FuzzyFrontEnd"oftheproductdevelopmentprocess;andleveragecontributionsfromdiverseproductteams--whilestayingrelentlesslyfocusedonyourcustomer'svaluesandlifestyles.