书目

MyWay:TheEightStrategiesofAirChinaTowardsSuccess

内容简介

MyWay:TheEightStrategiesofAirChinaTowardsSuccessismorethanapersonalaccountofMr.LissuccessfulroleshiftfromageneralofairforcetoanentrepreneurofamegabusinesswithassetsworthmorethanRMB100billion(approx.US$13.3billion).ItalsochartsthejourneyofAirChinamovingawayfromheavylosstowardsconsiderableprofit.Withnopriorexperienceofmanagingabusiness,Mr.Liputintopracticeamarvelousstrategicthinkingbasedonhisunrivaledcourageandextraordinaryvisiongainedfromhismilitarycareer,launchingAirChinaontothefasttrackofprofitgrowthandbusinessexpansion.Inthisbook,Mr.Lifusesancientandmodernmilitarystrategiesinhisinterpretationofcorporatemanagementfromtheperspectiveofeighttopics.Theyarebusinessstarting,positioning,humanresourcemanagement,brandbuilding,control&management,capitaloperations,thefuture,andsuccessfulthinking.Mr.LialsoexaminestheworldaviationindustryincloseconnectionwithAirChinaandpredictsthefuturetrendsofdevelopment.

作者简介

Mr.LiJiaxiangispresidentofChinaNationalAviationHoldingCompanyandchairmanofAirChinaLimited.HeservedintheChinaAirForceandthePeoplesLiberationArmyforsome40yearsandheldvariouspositionsincludingaMajorGeneralofairforce.HetookthehelmofAirChinain2000andhassinceleditthroughthemostdifficultpost-911periodandachievedamiraculousturnaroundfromalossofRMB647million(approx.US$86.3million)in2000toanetprofitclosetoRMB3billion(approx.US$400million)in2006.TodayAirChinaisoneofthetop20globalairlines.

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