内容简介
MyWay:TheEightStrategiesofAirChinaTowardsSuccessismorethanapersonalaccountofMr.LissuccessfulroleshiftfromageneralofairforcetoanentrepreneurofamegabusinesswithassetsworthmorethanRMB100billion(approx.US$13.3billion).ItalsochartsthejourneyofAirChinamovingawayfromheavylosstowardsconsiderableprofit.Withnopriorexperienceofmanagingabusiness,Mr.Liputintopracticeamarvelousstrategicthinkingbasedonhisunrivaledcourageandextraordinaryvisiongainedfromhismilitarycareer,launchingAirChinaontothefasttrackofprofitgrowthandbusinessexpansion.Inthisbook,Mr.Lifusesancientandmodernmilitarystrategiesinhisinterpretationofcorporatemanagementfromtheperspectiveofeighttopics.Theyarebusinessstarting,positioning,humanresourcemanagement,brandbuilding,control&management,capitaloperations,thefuture,andsuccessfulthinking.Mr.LialsoexaminestheworldaviationindustryincloseconnectionwithAirChinaandpredictsthefuturetrendsofdevelopment.