CouragetoExecute

HowtobuildacultureofhighperformancewithinyourorganizationTheU.S.militaryingeneral,anditsmanyeliteorganizationsinparticular,possessesacultureofhighperformance.CouragetoExecuteoutlinesthesixbasicprinciplesthatoperateatthefoundationofhighperformance,whichincludeleadership,organization,communication,knowledge,experience,anddiscipline,knowntogetherasLOCKED.Whenallarepracticedeffectively,teamworkemerges.Butthemostelusivequalitythatexistsattheheartofallelitemilitaryteams,theelementthatorganizationsandbusinessesdeeplydesiretoperformmoreefficientlyandeffectively,istrust.Trustiseasilyspent,buthardwon.AuthorJamesMurphy,anemployerofapproximatelyfiftyseniormilitaryofficersthathaveservedineliteunitssuchastheU.S.NavyBlueAngels,U.S.NavySEALS,andU.S.ArmyRangers,sharesamultitudeofpersonalleadershipstoriesthatillustratestheprinciplesofLOCKED.SharescompellinganecdotesfromleadersineliteunitsoftheU.S.MilitaryWrittenbyJamesD.Murphy,founderandCEOofAfterburner,Inc.,whichhastrainedover1.5millionexecutives,salesprofessionals,andbusinesspeoplefromeveryindustryinAfterburner’sFlawlessExecutionModel,anditsunique,high-energyprogramsCouragetoExecutewillhelpyoudevelopeffectiveleadershipskillsandbuildhigh-performanceteamsthatout-competeyourrivalseverytime.