书目

1000 Days in Shanghai: The Volkswagen Story 上海千日: 大众汽车——第一家中德汽车制造厂的故事

内容简介

WhenMartinPosthwasgiventhejobtoleadthefirstChinese-Germanautomobilefactory,ShanghaiVolkswagen,backinthe1980s,hehadnoideawhatlayaheadofhim:unclearpoliticalpowerstructures,irritatingentrepreneurialrules,anobscuremixofplannedeconomyandbusiness-drivenrequirements.Howcanonegainafootholdinacompletelyalienworld?Howcanyouleademployeeswhoselanguageyoudon’tevenunderstand?Andaboveall,howcanyouwinthetrustofaChinesepartnerthatyouaretotallydependenton?ThisbookshowsyouChinalikeitreallyis:invitingandfractious,dynamicandbackward,totallyexhaustingbutincrediblyexciting.MartinPosthdescribeskeyscenesfromtheearlydaysoftheenterpriseandshowswhatmanagerstodaycanlearnfromthem.Amust-readforanyonelookingtodobusinessinChina.

作者简介

MartinPosthisaformermemberoftheexecutivemanagementboardofVolkswagenAGandAudiAG.Inthemid-1980s,hebuiltupShanghaiVolkswagentogetherwithateamofpioneers.Inthe1990s,heoversawtheAsia-PacificbusinessoftheVolkswagenGroupoutoftheregionalheadquartersinHongKong.InJune1997,Posthwasawardedthetitleof"HonoraryCitizenofShanghai.”Today,PosthservesasamemberoftheboardofdirectorsofvariousleadinginternationalcompaniesandcommitteesinEuropeandAsia.

—  END  —