内容简介
WhenMartinPosthwasgiventhejobtoleadthefirstChinese-Germanautomobilefactory,ShanghaiVolkswagen,backinthe1980s,hehadnoideawhatlayaheadofhim:unclearpoliticalpowerstructures,irritatingentrepreneurialrules,anobscuremixofplannedeconomyandbusiness-drivenrequirements.Howcanonegainafootholdinacompletelyalienworld?Howcanyouleademployeeswhoselanguageyoudon’tevenunderstand?Andaboveall,howcanyouwinthetrustofaChinesepartnerthatyouaretotallydependenton?ThisbookshowsyouChinalikeitreallyis:invitingandfractious,dynamicandbackward,totallyexhaustingbutincrediblyexciting.MartinPosthdescribeskeyscenesfromtheearlydaysoftheenterpriseandshowswhatmanagerstodaycanlearnfromthem.Amust-readforanyonelookingtodobusinessinChina.