Getting Real：The Smarter, Faster, Easier Way to Build a Successful Web Application

GettingRealdetailsthebusiness,design,programming,andmarketingprinciplesof37signals.Thebookispackedwithkeep-it-simpleinsights,contrarianpointsofview,andunconventionalapproachestosoftwaredesign.Thisisnotatechnicalbookoradesigntutorial,it'sabookofideas.Anyoneworkingonawebapp-includingentrepreneurs,designers,programmers,executives,ormarketers-willfindvalueandinspirationinthisbook.37signalsusedtheGettingRealprocesstolaunchfivesuccessfulweb-basedapplications(Basecamp,Campfire,Backpack,Writeboard,Ta-daList),andRubyonRails,anopen-sourcewebapplicationframework,injusttwoyearswithnooutsidefunding,nodebt,andonly7people(distributedacross7timezones).Over500,000peoplearoundtheworldusetheseapplicationstogetthingsdone.Nowyoucanfindouthowtheydiditandhowyoucandoittoo.It'snotashardasyouthinkifyouGetReal.