Invisible Influence：The Hidden Forces that Shape Behavior
- 作者
- 出版社 Simon & Schuster
- 出版时间 2016年6月
- ISBN 9781476759692
- 定价 230.50
内容简介
TheNewYorkTimesbestsellingauthorofContagiousexploresthesubtle，secretinfluencesthataffectthedecisionswemake—fromwhatwebuy，tothecareerswechoose，towhatweeat—inthisfascinatingandgroundbreakingwork.
Ifyou’relikemostpeople，youthinkthatyourchoicesandbehaviorsaredrivenbyyourindividual，personaltastes，andopinions.Youwearacertainjacketbecauseyoulikedthewayitlooked.Youpickedaparticularcareerbecauseyoufounditinteresting.Thenotionthatourchoicesaredrivenbyourownpersonalthoughtsandopinionsispatentlyobvious.Right?Wrong.
Withoutourrealizingit，otherpeople’sbehaviorhasahugeinfluenceoneverythingwedoateverymomentofourlives，fromthemundanetothemomentousoccasion.Evenstrangershaveastartlingimpactonourjudgmentsanddecisions：ourattitudestowardawelfarepolicyshiftifwe’retolditissupportedbyDemocratsversusRepublicans(eventhoughthepolicyisthesameinbothcases).
Butsocialinfluencedoesn’tjustleadustodothesamethingsasothers.Insomecasesweconform，orimitateothersaroundus.Butinothercaseswediverge，oravoidparticularchoicesorbehaviorsbecauseotherpeoplearedoingthem.Westoplisteningtoabandbecausetheygomainstream.Weskipbuyingtheminivanbecausewedon’twanttolooklikeasoccermom.
InhissurprisingandcompellingInvisibleInfluence，JonahBergerintegratesresearchandthinkingfrombusiness，psychology，andsocialsciencetofocusonthesubtle，invisibleinfluencesbehindourchoicesasindividuals.Byunderstandinghowsocialinfluenceworks，wecandecidewhentoresistandwhentoembraceit—andhowwecanusethisknowledgetomakebetter-informeddecisionsandexercisemorecontroloverourownbehavior.
Ifyou’relikemostpeople，youthinkthatyourchoicesandbehaviorsaredrivenbyyourindividual，personaltastes，andopinions.Youwearacertainjacketbecauseyoulikedthewayitlooked.Youpickedaparticularcareerbecauseyoufounditinteresting.Thenotionthatourchoicesaredrivenbyourownpersonalthoughtsandopinionsispatentlyobvious.Right?Wrong.
Withoutourrealizingit，otherpeople’sbehaviorhasahugeinfluenceoneverythingwedoateverymomentofourlives，fromthemundanetothemomentousoccasion.Evenstrangershaveastartlingimpactonourjudgmentsanddecisions：ourattitudestowardawelfarepolicyshiftifwe’retolditissupportedbyDemocratsversusRepublicans(eventhoughthepolicyisthesameinbothcases).
Butsocialinfluencedoesn’tjustleadustodothesamethingsasothers.Insomecasesweconform，orimitateothersaroundus.Butinothercaseswediverge，oravoidparticularchoicesorbehaviorsbecauseotherpeoplearedoingthem.Westoplisteningtoabandbecausetheygomainstream.Weskipbuyingtheminivanbecausewedon’twanttolooklikeasoccermom.
InhissurprisingandcompellingInvisibleInfluence，JonahBergerintegratesresearchandthinkingfrombusiness，psychology，andsocialsciencetofocusonthesubtle，invisibleinfluencesbehindourchoicesasindividuals.Byunderstandinghowsocialinfluenceworks，wecandecidewhentoresistandwhentoembraceit—andhowwecanusethisknowledgetomakebetter-informeddecisionsandexercisemorecontroloverourownbehavior.
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