To Sell Is Human The Surprising Truth About Mov
- 作者
- 出版社 Penguin Publishing Group
- 出版时间 不详年
- ISBN 9781594631900
- 定价 119.50
内容简介
#1NewYorkTimesBusinessBestseller#1WallStreetJournalBusinessBestseller#1WashingtonPostbestsellerFromthebestsellingauthorofDriveandAWholeNewMindcomesasurprising--andsurprisinglyuseful--newbookthatexploresthepowerofsellinginourlives.AccordingtotheU.S.BureauofLaborStatistics，oneinnineAmericansworksinsales.Everydaymorethanfifteenmillionpeopleearntheirkeepbypersuadingsomeoneelsetomakeapurchase.Butdigdeeperandastartlingtruthemerges：Yes，oneinnineAmericansworksinsales.Butsodotheothereight.Whetherwe’reemployeespitchingcolleaguesonanewidea，entrepreneursenticingfunderstoinvest，orparentsandteacherscajolingchildrentostudy，wespendourdaystryingtomoveothers.Likeitornot，we’reallinsalesnow.ToSellIsHumanoffersafreshlookattheartandscienceofselling.AshedidinDriveandAWholeNewMind，DanielH.Pinkdrawsonarichtroveofsocialscienceforhiscounterintuitiveinsights.HerevealsthenewABCsofmovingothers(it'snolonger"AlwaysBeClosing")，explainswhyextravertsdon'tmakethebestsalespeople，andshowshowgivingpeoplean"off-ramp"fortheiractionscanmattermorethanactuallychangingtheirminds.Alongtheway，Pinkdescribesthesixsuccessorstotheelevatorpitch，thethreerulesforunderstandinganother'sperspective，thefiveframesthatcanmakeyourmessageclearerandmorepersuasive，andmuchmore.Theresultisaperceptiveandpracticalbook--onethatwillchangehowyouseetheworldandtransformwhatyoudoatwork，atschool，andathome.
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