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内容简介

Weallknowthatchangeishard.It'sunsettling,it'stime-consuming,andalltoooftenwegiveupatthefirstsignofasetback.Butwhydoweinsistonseeingtheobstaclesratherthanthegoal?ThisisthequestionthatbestsellingauthorsChipandDanHeathtackleintheircompellingandinsightfulnewbook.Theyarguethatweneedonlyunderstandhowourmindsfunctioninordertounlockshortcutstoswitchesinbehaviour.Illustratingtheirideaswithscientificstudiesandremarkablereal-lifeturnarounds–fromthesecretsofsuccessfulmarriagecounsellingtothepileofglovesthattransformedonecompany'sfinances–thebrothersHeathprovethatdeceptivelysimplemethodscanyieldtrulyextraordinaryresults.

作者简介

ChipandDanHeatharetheco-authorsofMadetoStick:WhySomeIdeasTakeHoldandOthersComeUnstuck.Theyalsowriteamonthlycolumncalled"MadetoStick"forFastCompanymagazine.TheyhavespokenandconsultedatorganisationssuchasNike,Microsoft,theNatureConservancy,theNavy,USAID/TanzaniaandtheAmericanHeartAssociation.

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