内容简介
Weallknowthatchangeishard.It'sunsettling,it'stime-consuming,andalltoooftenwegiveupatthefirstsignofasetback.Butwhydoweinsistonseeingtheobstaclesratherthanthegoal?ThisisthequestionthatbestsellingauthorsChipandDanHeathtackleintheircompellingandinsightfulnewbook.Theyarguethatweneedonlyunderstandhowourmindsfunctioninordertounlockshortcutstoswitchesinbehaviour.Illustratingtheirideaswithscientificstudiesandremarkablereal-lifeturnarounds–fromthesecretsofsuccessfulmarriagecounsellingtothepileofglovesthattransformedonecompany'sfinances–thebrothersHeathprovethatdeceptivelysimplemethodscanyieldtrulyextraordinaryresults.