Blink：The Power of Thinking Without Thinking

InhislandmarkbestsellerTheTippingPoint,MalcolmGladwellredefinedhowweunderstandtheworldaroundus.Now,inBlink,herevolutionizesthewayweunderstandtheworldwithin.Blinkisabookabouthowwethinkwithoutthinking,aboutchoicesthatseemtobemadeinaninstant-intheblinkofaneye-thatactuallyaren'tassimpleastheyseem.Whyaresomepeoplebrilliantdecisionmakers,whileothersareconsistentlyinept?Whydosomepeoplefollowtheirinstinctsandwin,whileothersendupstumblingintoerror?Howdoourbrainsreallywork-intheoffice,intheclassroom,inthekitchen,andinthebedroom?Andwhyarethebestdecisionsoftenthosethatareimpossibletoexplaintoothers?InBlinkwemeetthepsychologistwhohaslearnedtopredictwhetheramarriagewilllast,basedonafewminutesofobservingacouple;thetenniscoachwhoknowswhenaplayerwilldouble-faultbeforetheracketevenmakescontactwiththeball;theantiquitiesexpertswhorecognizeafakeataglance.Here,too,aregreatfailuresof"blink":theelectionofWarrenHarding;"NewCoke";andtheshootingofAmadouDiallobypolice.Blinkrevealsthatgreatdecisionmakersaren'tthosewhoprocessthemostinformationorspendthemosttimedeliberating,butthosewhohaveperfectedtheartof"thin-slicing"-filteringtheveryfewfactorsthatmatterfromanoverwhelmingnumberofvariables.