Predictably Irrational：The Hidden Forces That Shape Our Decisions

Whydosmartpeoplemakeirrationaldecisionseveryday?Theanswerswillsurpriseyou.PredictablyIrrationalisanintriguing,wittyandutterlyoriginallookatwhyweallmakeillogicaldecisions.Whycana50paspirindowhata5paspirincan't?Ifanitemis"free"itmustbeabargain,right?Whyiseverythingrelative,evenwhenitshouldn'tbe?Howdoourexpectationsinfluenceouractualopinionsanddecisions?Inthisastoundingbook,behaviouraleconomistDanArielycutstotheheartofourstrangebehaviour,demonstratinghowirrationalityoftensupplantsrationalthoughtandthatthereasonforthisisembeddedintheverystructureofourminds.PredicatablyIrrationalbrilliantlyblendseverydayexperienceswithaseriesofilluminatingandoftensurprisingexperiments,thatwillchangeyourunderstandingofhumanbehaviour.And,byrecognisingthesepatterns,Arielyshowsthatwecanmakebetterdecisionsinbusiness,inmattersofcollectivewelfare,andinoureverydaylivesfromdrinkingcoffeetolosingweight,buyingacartochoosingaromanticpartner.