Understanding Michael Porter：The Essential Guide to Competition and Strategy

Competitiveadvantage.Thevaluechain.Fiveforces.Industrystructure.Differentiation.Relativecost.Ifyouwanttounderstandhowcompaniesachieveandsustaincompetitivesuccess,MichaelPorter’sframeworksarethefoundation.ButwhileeveryoneinbusinessmayknowPorter’sname,manymanagersmisunderstandandmisusehisconcepts.UnderstandingMichaelPortersetstherecordstraight,providingthefirstconcise,accessiblesummaryofPorter’srevolutionarythinking.WrittenwithPorter’sfullcooperationbyJoanMagretta,hisformereditoratHarvardBusinessReview,thisnewbookdeliversfresh,clearexamplestoillustrateandupdatePorter’sideas.MagrettausesherwidebusinessexperiencetotranslatePorter’spowerfulinsightsintopracticeandtocorrectthemostcommonmisconceptionsaboutthem—forinstance,thatcompetitionisaboutbeingunique,notbeingthebest;thatitisacontestoverprofits,notabattlebetweenrivals;thatstrategyisaboutchoosingtomakesomecustomersunhappy,notbeingallthingstoallcustomers.AnaddedfeatureisanoriginalQ&AwithPorterhimself,whichincludesanswerstomanagers’FAQs.Eminentlyreadable,thisbookwillenableeverymanagerinyourorganizationtograspPorter’sideas—andswiftlydeploythemtodriveyourcompany’ssuccess.