书目

Conversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers

  • 作者 Laura Mazur著
  • 出版社 Wiley
  • 出版时间 2009年4月 第1版
  • ISBN 9780470714317
  • 定价 403.50

内容简介

Thecollectedwisdomofsomeoftheworld'smostinfluentialenvironmentalmoversandshakersisbroughttogetherinthisonebook.Thechosengurusconsistsbothof"thinkers"-thosewhohavesettheagenda,andof"doers"-thosebusinesspeoplewhomadethegreencausetheirmissionlongbeforeitbecamesoprominent.Thebookcoversabroadrangeofenvironmentalissuesastheyapplytobusiness,includingtheeconomicviabilityofchoosinggreenroutes.IntervieweesincludeenergyguruAmoryLovins,formerFriendsoftheEarthViceChairTonyJuniper,diplomatSirCrispinTickellandbusinessleaderRayAnderson,amongothers.Thecuttingedgethinkingofthebook'scontributorsprovidesbusinesseswiththeinformationtheyneedwhenconsideringhowtochangeinagreendirection.Theendresultisanilluminatinginsightintobothgeneralviewsonsustainabilityaswellasgoodandbadbusinessdecisionsmadeinthesearchforsustainability.Thefulllistofgreengurusinclude:RayAnderson,founderandchairmanofInterfaceInc,oneofTIMEMagazine's'HeroesoftheEnvironment'JamesCameron,founderofExecutiveDirectorandVice-ChairmanofClimateChangeCapital(CCC)PaulDickinson,CEOoftheCarbonDisclosureProjectJohnElkington,foundingpartneranddirectorofVolans,co-founderofSustainAbility,worldauthorityofsustainabledevelopment,authorofTheGreenConsumerGuideJohnGrant,authorofTheGreenMarketingManifesto,frequentconferencespeakerandprolificbloggerDenisHayes,PresidentandCEOofTheBullittFoundation,ChairoftheInternationalEarthDayNetworkGaryHirshberg,PresidentandChiefExecutiveOfficerofStonyfieldFarm,theworld'slargestproduceroforganicyogurtTonyJuniper,formerExecutiveDirectorofFriendsoftheEarth(FoE),environmentalcampaigner,authorandcommentatorProfessorSirDavidKing,DirectoroftheSmithSchoolofEnterpriseandtheEnvironmentattheUniversityofOxfordAmoryB.Lovins,environmentalist,ChairmanandChiefScientistofRockyMountainInstituteProfessorWangariMaathai,environmentalandpoliticalactivist,NobelPeacePrizeWinnerRicardoNavarro,founderanddirectoroftheSalvadoranCentreforAppropriateTechnology(CESTA),winneroftheprestigiousGoldmanprizeDrVandanaShiva,physicist,environmentalactivistandauthorJeffreySwartz,CEOofTimberlandWorldwideSirCrispinTickell,diplomat,academic,environmentalist,author

作者简介

LauraMazurisabusinesswriterandpartnerinWriters4Management,aprofessionalwritingfirm.Shehasbeenabusinessjournalistsince1978andwaseditoroftheUK’sMarketingmagazinefrom1986to1989.Shehaswrittenforarangeofpublications,includingaweeklycolumnforMarketingmagazineforfiveyears,andisalsotheauthorofmanagementguidesoninternationalmarketingandcommunicationspublishedbytheEconomistIntelligenceUnitandFinancialTimesReports.Shehasghostwritten/editedfivebooks.LouellaMilesisabusinesswriter,andLaura’spartnerinWriters4Management.Shestartedinconsumerjournalismin1976,withtheConsumer’sAssociation,beforemovingovertobusinesswritingin1980.ShewasmanagingeditorofMarketingmagazinethroughthemidtolate1980s.Herportfolioincludesmanagementreportsontopicsasdiverseascorporatereputationandsponsorship,publishedbyManagementTodayandInternationalMarketingReportsrespectively.Shehasalsoeditedaweeklymedianewsletterforthepastsevenyearsandproducesarangeoftitlesonqualitativeresearch.SincetheyformedWriters4Managementin2004,LauraandLouellahaveworkedwitharangeoforganisationsandindividuals.Activitieshaveincludedwritingwhitepapers,runningwritingtrainingcourses,andactingasghostwriters/editorsonanumberofbooks.Theirbook,ConversationswithMarketingMasters,waspublishedbyJohnWileyinJanuary2007.

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