书目

Wireless Data Services: Technologies Business Models and Global Markets

内容简介

Thereareover1.3billionmobilesubscribersaroundtheworld.ItisinterestingtonotethatwirelesstechnologieshavebeenadopteddifferentlyinkeygeographiessuchasAsia,Europe,andNorthAmerica.Technologiessuchasi-modeinJapan,SMSinEurope,PDAsandBlackberryinNorthAmericapointtothefactthatwirelessapplicationsandservicesarenotonlyuniquetothecultureandbusinessmodelsofaregionbuttheirsuccessalsodependsonhowservicesandtechnologiesareintroducedtoconsumers.Thisbooktakesadeeperlookintowhycertaintechnologies,businessmodels,andadoptionstrategiessucceedwhileothersfail,andhowalltheseelementswillimpactthefutureofwirelesscommunications.Withthehelpofexamples,casestudiesandinterviewswithindustryluminaries,theauthorsidentifythekeyfactorsbehindthesuccessorfailureofdifferentblueprintsandprovideinsightsintostrategiesofmatchingwirelesstechnologyandservicestoglobalmarkets.

作者简介

ChetanSharmaisarecognizedindustryexpertinstrategyandimplementationofwirelessdataandpervasivecomputingideasandsolutions.MrSharmawasformerlyLeaderoftheEmergingSolutionspracticeatLuminantWorldwide.Priortothis,SharmaservedasfounderandprincipalofLuminant'swirelesspractice.Inthisrole,heoversawglobalclientengagements,providedvisionandstrategicdirection,conductedwirelessresearchanddevelopment,andestablishedpartnershipswithleadingindustryplayers.YasuhisaNakamuraisSeniorVicePresidentatNTTDoCoMoUSA.Heisawidelyrecognizedspecialistofwirelesstelecommunicationsindustrywithover20yearsofexperience.DrNakamuraholdsmorethan50patents(awardedandpending)andisafrequentspeakeratinternationalconferences.

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