内容简介
Thereareover1.3billionmobilesubscribersaroundtheworld.ItisinterestingtonotethatwirelesstechnologieshavebeenadopteddifferentlyinkeygeographiessuchasAsia,Europe,andNorthAmerica.Technologiessuchasi-modeinJapan,SMSinEurope,PDAsandBlackberryinNorthAmericapointtothefactthatwirelessapplicationsandservicesarenotonlyuniquetothecultureandbusinessmodelsofaregionbuttheirsuccessalsodependsonhowservicesandtechnologiesareintroducedtoconsumers.Thisbooktakesadeeperlookintowhycertaintechnologies,businessmodels,andadoptionstrategiessucceedwhileothersfail,andhowalltheseelementswillimpactthefutureofwirelesscommunications.Withthehelpofexamples,casestudiesandinterviewswithindustryluminaries,theauthorsidentifythekeyfactorsbehindthesuccessorfailureofdifferentblueprintsandprovideinsightsintostrategiesofmatchingwirelesstechnologyandservicestoglobalmarkets.
作者简介
ChetanSharmaisarecognizedindustryexpertinstrategyandimplementationofwirelessdataandpervasivecomputingideasandsolutions.MrSharmawasformerlyLeaderoftheEmergingSolutionspracticeatLuminantWorldwide.Priortothis,SharmaservedasfounderandprincipalofLuminant'swirelesspractice.Inthisrole,heoversawglobalclientengagements,providedvisionandstrategicdirection,conductedwirelessresearchanddevelopment,andestablishedpartnershipswithleadingindustryplayers.YasuhisaNakamuraisSeniorVicePresidentatNTTDoCoMoUSA.Heisawidelyrecognizedspecialistofwirelesstelecommunicationsindustrywithover20yearsofexperience.DrNakamuraholdsmorethan50patents(awardedandpending)andisafrequentspeakeratinternationalconferences.