Think Better：An Innovator's Guide to Productive Thinking

Therearethousandsofbooksaboutthinking.Butthereareveryfewbooksthatprovideclearhow-toinformationthatcanactuallyhelpyou"thinkbetter.""ThinkBetter"isaboutProductiveThinking--whyit'simportant,howitworks,andhowtouseitatwork,athome,andatplay.ProductiveThinkingisagamechanger--apractical,easy-to-learn,repeatableprocessthathelpspeopleunderandmoreclearly,thinkmorecreatively,andplanmoreeffectively.It'sbasedonthethinkingrategiesthatpeoplewecelebratefortheircreativityhavebeenusingforcenturies.TimHursonbringsProductiveThinkingoutoftheclosetandpresentsitinawaythatmakesiteasyforanyonetograspanduse--soyoucanthinkbetter,workbetter,anddobetterineveryaspectofyourlife."ThinkBetter"demonrateshowyoucanartwithanintractabletechnicalproblem,anunmetconsumerneed,oragapingchasminyourbusinessrategyand,byfollowingaclearlydefined,practicalthinkingprocess,arriveatarobu,innovativesolution.ManycompaniesusetheProductiveThinkingmodeltogeneratefreshsolutionsfortoughbusinessproblems,andmanyindividualsrelyonittosolvepressingpersonalproblems.Theprinciplesyou'llfindin"ThinkBetter"areraight-forward:separateyourthinkingintocreativethinkingandcriticalthinking;aywiththequeion;riveforthe"thirdthird"bygeneratinglotsandlotsofideas;andlookforunexpectedconnections.Themodelconsisofsixinterlockingeps:ep1:What'sGoingOn?Exploreandtrulyunderandthechallenge.ep2:What'sSuccess?Envisiontheidealoutcomeandeablishsuccesscriteria.ep3:What'stheQueion?Pinpointtherealproblemoropportunity.ep4:GenerateAnswersLimanypossiblesolutions.ep5:ForgetheSolutionDecidewhichsolutionisbe.Thenmakeitbetter.ep6:AlignResourcesCreateanactionplan.TimHursonartsbyexplaininghowweallbuildinnerbarrierstoeffectivethinking.Heidentifiesourhabitsofthinkingthatseverelylimitourbehavior,from"monkeymind"to"gatorbrain."Thenhedemonrateshowtoovercomethesebarriers.Morethananything,productivethinkingisanattitudethatwillletyoulookatproblemsandconvertthemintoopportunities.Attheendofthisdisciplinedbrainormingprocess,you'llhaveaconcreteactionplan,completewithtimelinesanddeadlines.ThebookisfilledwithmanyofHurson'soriginalbrainormingtoolsthatwillempoweryoutogenerate,organize,andprocessideas.Forexample,youcanidentifyyourbeideasusingthefiveC's:Cull,Cluer,Combine,ClarifyandChoose.AndyoucantransformanembryonicideaintoarobusolutionwithPOWER,whichandsforPositives,Objections,Whatelse?,EnhancementsandRemedies.Tocreatethefuture,youfirmubeabletoimagineit.Productivethinkingisawaytohelpyoudothat.