书目

Perfect Pitch：The Art of Selling Ideas and Winning New Business (Adweek Books)

  • 作者 Jon Steel著
  • 出版社 Wiley
  • 出版时间 2006年11月 第1版
  • ISBN 9780471789765
  • 定价 332.80

内容简介

Aprofessionalpitchingcoachforoneoftheworld'slargestmarketingconglomerates,JonSteelshareshissecretsandexplainshowyoucancreatepresentationsandpitchesthatwinhearts,minds,andnewbusiness.Heidentifiesthedosanddon'tsandusesreal-worldexamplestoprovehispoints.Ifyoumakepitchesfornewbusiness,thisistheperfectbookforyou.

作者简介

JONSTEELisanaccidentaladvertisingprofessional,aco-creatorofthefamousgotmilk(r)adcampaign,andthebestsellingauthorofTruth,Lies,andAdvertising:TheArtofAccountPlanning,fromWiley.HeiscurrentlyanewbusinessandtrainingconsultantforWPP,oneoftheworld'slargestmarketingcommunicationconglomerates.Amongotherawards,SteelhasreceivedelevengoldEffiesfromtheAmericanMarketingAssociationforAdvertisingEffectiveness,aDavidOgilvyGoldAward,andaBluePeterbadgeforaletterhewrote,atageten,totheUK'smostpopularandenduringchildren'stelevisionprogram.

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