The Tipping Point：How Little Things Can Make a Big Difference

作者 Malcolm Gladwell
出版社 Oversea Publishing House
出版时间 2006年1月第1版
ISBN 9780316679077

内容简介

THETIPPINGPOINTisthatmagicmomentwhenanidea,trend,orsocialbehaviorcrossesathreshold,tips,andspreadslikewildfire.Justasasinglesickpersoncanstartanepidemicoftheflu,sotoocanasmallbutpreciselytargetedpushcauseafashiontrend,thepopularityofanewproduct,oradropinthecrimerate.Thisbestsellingbook,inwhichMalcolmGladwellbrilliantlyilluminatesthetippingpointphenomenon,isalreadychangingthewaypeoplethroughouttheworldthinkaboutsellingproductsanddisseminatingideas.

作者简介

MalcolmGladwellisaUnitedKingdom-born,Canadian-raisedjournalistnowbasedinNewYorkCity.HeisaformerbusinessandsciencewriterattheWashingtonPost.HehasbeenastaffwriterforTheNewYorkersince1996.HeisbestknownastheauthorofthebooksTheTippingPoint:HowLittleThingsCanMakeaBigDifference(2000),Blink:ThePowerofThinkingWithoutThinking(2005),Outliers:TheStoryofSuccess(2008)andDavidandGoliath:Underdogs,MisfitsandtheArtofBattlingGiants(2013)..