22 Immutable Laws of Branding

Branding.Dubbedbymanythe“marketingbuzzword”ofthelate‘90s，everyoneknowsthatbuildingyourproductorserviceintoabonafidebrandistheonlywaytocutthroughtheclutterintoday'sinsanelycrowdedmarketplace.Theonlyquestionis，howdoyoudoit?Learnthelawsofbrandinginthebrandingbible:The22ImmutableLawsofBranding.Brilliant，bold，andmercifullybrief，thisisthedefinitiveworkonbranding，distillingthecomplexprinciplesandtheoriesespousedinotherlong-winded，high-pricedprofessionalmarketingtomesinto22quickandeasy-to-listen-tovignettes.Pairingthebrand-blazingstrategiesfromtheworld'sbest--likeCoca-Cola，Xerox，andStarbucks--withtheworld-renownedmarketingsavvyofbestsellingauthor，AlRies，andhisdaughterLauraRies，The22ImmutableLawsofBrandingbuildsonthehugeinternationalsuccessofThe22ImmutableLawsofMarketingandprovidestheexpertinsightyouseekonbusiness'shottesttopicinlesstimethananairplaneride.Findout:Whyyouwillfailtocreateabrandthroughadvertising，salespromotion，publicrelationsorfancypackagingHowtodefineyourcategory...evenifyou'renotfirsttomarketHowoverbrandingequalsunderwhelmingWhygoodold-fashionedpublicitymaybethemissinglinkinthebrand-buildingprocessWhygivingyourbrandtherightnameisperhapsmoreimportantthanthebranditselfAndperhapsmostimportantofall:Howtoownawordinthemindoftheconsumer.Smartandaccessible，The22ImmutableLawsofBrandingprovidestheammoyouneedtodominateyourcategoryandturnyourproductorserviceintoaworld-classbrand.