Trump University Marketing 101

TrumpUniversityMarketing101combinesthebiggestnameinbusinesswiththe40-yearteachingexperienceofoneofthemostwell-knownmarketingthinkersinacademia.WithoutanMBAinmarketing,howcantoday’sentrepreneursandbusinessownersstayontopofwhat’shappeninginmarketing?Howcantheyfindthebestnewideasandavoidthosetacticsthatdon’tworkorjustleadtotrouble?TrumpUniversityMarketing101presentsallthebasicsofamarketingMBA.Eachchapterfocusesononekeymarketingideaandexploresitinastraightforward,non-academicmannerwithexercisesandexamplesthatshowtheideainaction.Butmorethanbasicinstruction,Sextonalsoincludeshisownmethodologiesformakingvitalmarketingdecisions–thesamemethodologiesmajorcorporationspaytop-dollartohavehimteachtheiremployees.DonSextonisProfessorofBusinessatColumbiaUniversityandprincipleofTheArrowGroup,Ltd.®,amarketingconsultingandtrainingfirmwhoseclientshaveincludedGE,Citigroup,IBM,andPfizer,amongmanyothers.HehastaughtatColumbiaformorethan35years,isarecipientoftheBusinessSchool’sDistinguishedTeachingAward,andhaswrittennumerousarticlesonmarketingandbrandingissues.HeisoftenquotedinprominentmediasuchasTheNewYorkTimes,BusinessWeek,andBeijing’sChinaEconomicDaily.