内容简介
InternationalBusinessisthemarket-leadinghighschoolinternationalbusinesstextandprovidesthefoundationforstudyinginternationalbusinessandconductingbusinessintheglobaleconomy.Studentsdeveloptheappreciation,knowledge,skills,andabilitiesneededtoliveandworkinaglobalmarketplaceandareprovidedwithawealthoflearningexperiencesthatwillpreparethemforentry-levelinternationalbusinessandmarketingoccupations.Thetextisappropriateforayear-longcourse,howevercanbeusedforasemestercourseaswell.Theappealingdesignandlayoutreflectreal-worldglobalbusinessactivitiesandcross-culturalsettings.ThiseditionincludesengagingnewfeaturesthatdrawstudentsintotheworldofinternationalbusinessincludingaRegionalPerspectivefeaturewhichshowsagraphicandamapreflectingspecificregionsbeingcovered;eCommerceInActionallowingstudentstounderstandtheimpactoftechnologyonglobalbusinessactivities;CommunicationAcrossBordersandAQuestionofEthicsprovidestudentswithopportunitiestoanalyzealternativeaspectsofinternationalbusiness.InternationalBusiness4EincludescoveragethatmakesitappropriateforuseintheNationalAcademyFoundation'sInternationalFinancecourseaswellastheNationalStandardsforBusinessEducation.Thetextcoversreal-worldapplications,projects,technology,ethics,andcross-curricularlinks.Assessmentsarefoundattheendofeachlessonandattheendofeachchapter.Studentswillfindthecommunicationsectionsparticularlyusefulinhelpingthemprepareinternationalcommunicationandtradedocumentation.Thetechnologycoveragefromaglobalperspectivehelpsstudentsresearchandprepareinteractivemultimediapresentations.
作者简介
LesR.Dlabay,Ed.D.,isaProfessorofBusinessintheDepartmentofEconomicsandBusinessatLakeForestCollegeinIllinois.ThecoursesheteachesincludeCulturalPerspectivesofInternationalBusiness,GlobalMarketing,LatinAmericanGlobalBusiness,andAsianBusinessCultureandTradeRelations.Dr.Dlabayhaspresentedteacherworkshopsandseminarsinover20statesandhastaughtmorethan30differentcoursesinhighschool,communitycollege,university,teacherpreparation,andadulteducationprograms.HehasalsoservedasInternationalBusinesseditorforBusinessEducationForum,publishedbytheNationalBusinessEducationAssociation.Dr.Dlabay?s?hobbies?includecollectingcerealpackagesfromaroundtheworld(hecurrentlyhaspackagesfromover100countries)andcollectingpapercurrencywhichhehasfrommorethan200countries.Heusestheseitemstoteachabouteconomic,culturalandpoliticalaspectsofforeignbusinessenvironments.^JamesCalvertScott,Ph.D.,isaretiredprofessorintheDepartmentofBusinessInformationSystemsatUtahStateUniversity.HethreetimesservedasavisitingprofessorattheBristolBusinessSchool,UniversityoftheWestofEngland,Bristol.HeearnedhisB.A.fromBoiseStateUniversityandhisEd.M.andPh.D.fromOregonStateUniversity.HecompletedpostdoctoralworkininternationalbusinessattheUniversityofSouthCarolinaatColumbia.Anaward-winningresearcher,hehasauthoredmorethan175publications.Activeinbusinesseducation-relatedorganizations,hehasservedaseditorforTheDeltaPiEpsilonJournalandfortwoNationalBusinessEducationAssociationyearbooks.