Driving Results Through Social Networks[结果性社会网络：领先机构是如何利用网络达成业绩与增长的]

PraiseforDrivingResultsThroughSocialNetworks"OrganizationalnetworkanalysishashelpedKetchumimprovethefunctioningofoneofourlargestoffices,aswellasoneofourlargestclients.Itgivesapracticalmapofrelationshipsthatyoucanusetofindclarityamidsttheambiguity—Iheartilyrecommendthisbook!"—RayKotcher,CEO,Ketchum"Showsexecutiveshowtoleverageseeminglyinvisiblenetworksforperformanceandinnovationimpact.Throughcompellinganddetailedcasestheauthorsdemonstratehowtoporganizationsarederivingmeasurablebusinessimpactbycultivatingnetworksthatsupportstrategicobjectives—notsimplybuildingcollaborationsindiscriminately.TheideasarehighlyimpactfulandonesweareusingonseveralfrontsatMonsanto."—MarkShowers,chiefinformationofficer,Monsanto"CrossandThomascontinuetobreaknewgroundinthestudy—andmostimportantlyinthepracticalapplication—ofsocialnetworkanalysistoorganizationalresults.Theirframeworkforexaminingnetworksisbothspecificandactionable.TheideasinDrivingResultsThroughSocialNetworkswillcontinuetohelpourleadersmaximizetheirowneffectivenessanddriveHewlett-Packardforward."—SteffenLandauer,chieflearningofficer,Hewlett-Packard"Manyofusspendasignificantamountofmanagerialtimetryingtoconstantlyreorganizeintoglobal,matrixedorganizationsandwonderwhyit'ssochallengingtoassimilateandengagetalentwhiledrivingchangeandinnovation.CrossandThomassuggestaverynovelideaweareincreasinglyemployingatCiti—thatweshouldbefocusedonanalyzing,building,andleveragingthesocialnetworksthatdrivehowworkreallygetsdone."—GregBurns,chieflearningofficer,Citi"Asapractitionerofleadershipdevelopment,Icansaywithconfidencethatitisraretocomeacrossasolidacademicideathattranslatesintopracticalactionsforafirm.Theideasinthisbookoffernotonlynewwaystounderstandhoworganizationsworkbut,mostimportantly,newwaystomakeorganizationsworkbetter."—LisaVertucci,managingdirector,BarclaysCapital"Thebusinessworldisexperiencingtremendouspressurestobemoreflexibleandabletoharnesstheknowledgeandpowerofpeople.CrossandThomasprovideimportantinsightsintohowtoaddresstheseissuesbyleveragingsocialnetworks.Managingsocialnetworks,asanevolvingfieldofmanagementpractice,isgoingtomakeabigdifferenceinbusinessperformance."—SteveMaritz,chairman&CEO,MaritzInc.