Graphic Design Thinking

Creativityismorethananinborntalent;itisahard-earnedskill,andlikeanyotherskill,itimproveswithpractice.GraphicDesignThinking:HowtoDefineProblems,GetIdeas,andCreateFormexploresavarietyofinformaltechniquesrangingfromquick,seat-of-the-pantsapproachestomoreformalresearchmethodsforstimulatingfreshthinking,andultimatelyarrivingatcompellingandviablesolutions.InthestylewithwhichauthorEllenhascometobeenknownhands-on,up-closeapproachtoinstructionaldesignwritingbrainstormingtechniquesaregroupedaroundthethreebasicphasesofthedesignprocess:definingtheproblem,inventingideas,andcreatingform.Creativeresearchmethodsincludefocusgroups,interviewing,brandmapping,andco-design.Eachmethodisexplainedwithabriefnarrativetextfollowedbyavarietyofvisualdemonstrationsandcasestudies.Alsoincludedarediscussionswithleadingprofessionals,includingArtChantry,IvanChermayeff,JessicaHelfand,StevenHeller,AbottMiller,ChristophNiemann,PaulaScher,andMartinVenezky,abouthowtheygetideasandwhattheydowhenthewellrunsdry.Thebookisdirectedatworkingdesigners,designstudents,andanyonewhowantstoapplyinventivethoughtpatternstoeverydaycreativechallenges.