书目

Class Clowns: How the Smartest Investors Lost Billions in Education

内容简介

Thepastthirtyyearshaveseendozensofotherwisesuccessfulinvestorstrytoimproveeducationthroughtheapplicationofmarketprinciples.Theyhavefunneledbillionsofdollarsintoalternativeschools,onlineeducation,andtextbookpublishing,andtheyhave,withsurprisingregularity,losttheirshirts.InClassClowns,professorandinvestmentbankerJonathanA.Kneedissectswhatdrivesinvestors'effortstoimproveeducationandwhytheyconsistentlyfail.Kneetakesreadersinsidefourspectacularfinancialfailuresineducation:RupertMurdoch'sbillion-dollarefforttoreshapeelementaryeducationthroughtechnology;theunhappyinvestors-includinghedgefundtitanJohnPaulson-wholostbillionsintextbookpublisherHoughtonMifflin;theabandonmentofKnowledgeUniverse,MichaelMilken'stwenty-yearmissiontorevolutionizetheglobaleducationindustry;andalookatChrisWhittle,founderofEdisonLearningandapioneeroflarge-scaletransformationaleducationalventures,whocontinuestoattractinvestmentdespitedecadesoffinancialandoperationaldisappointment.Althoughdeepbeliefinthecurativepowersofthemarketdrovetheseinitiatives,itwastheinvestors'failuretoappreciatemarketstructurethatdoomedthem.Kneeasks:Whatmakesagoodeducationbusiness?Bycontrastingraresuccesses,hefindsadozenbroadlessonsattheheartofthesecautionarycasestudies.ClassClownsoffersanimportantguideforpublicpolicymakersandguardrailsforfutureinvestors,aswellasanintelligentexposeforactivistsandteachersfrustratedwiththerepeatedunderperformanceoftheseattemptstoshakeupeducation.

丛书

Columbia Business School Publishing

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