社交艺术 英文原版 The Art of Social Media: Power Tips for Power Users
- 作者
- 出版社 Penguin UK
- 出版时间 2014年1月
- ISBN 0241199476 或 9780241199473
- 定价 70.00
内容简介
FromGuyKawasaki,thebestsellingauthorofTheArtoftheStartandEnchantment,TheArtofSocialMediaisano-nonsenseguidetobecomingasocialmediasuperstar.Bynowit'sclearthatwhetheryou'repromotingabusiness,aproduct,oryourself,socialmediaisnearthetopofwhatwilldetermineyoursuccessorfailure.Andtherearecountlesspundits,authors,andconsultantseagertoadviseyou.Butthere'snoonequitelikeGuyKawasaki,thelegendaryformerchiefevangelistforAppleandoneofthepioneersofbusinessblogging,tweeting,facebooking,tumbling,andmuch,muchmore.NowGuyhasteamedupwithhisCanvacolleaguePegFitzpatricktoofferTheArtofSocialMedia-theoneessentialguideyouneedtogetthemostbangforyourtime,effort,andmoney.Withmorethan100practicaltips,tricks,andinsights,GuyandPegpresentaground-upstrategytoproduceafocused,thorough,andcompellingpresenceonthemostpopularsocial-mediaplatforms.Theyguideyouthroughthestepsofbuildingyourfoundation,amassingyourdigitalassets,goingtomarket,optimizingyourprofile,attractingmorefollowers,andeffectivelyintegratingsocialmediaandblogging.Forbeginnersoverwhelmedbytoomanychoices,aswellasseasonedprofessionalseagertoimprovetheirgame,TheArtofSocialMediaisfulloftacticsthathavebeenproventoworkintherealworld.OrasGuyputsit,"GreatStuff,NoFluff."GuyKawasaki,whohelpedmakeMacintoshahouseholdname,nowrunsGarageTechnologyVentures,aventure-capitalfirm.Hehasheldhisworkshop,"BootCampforStart-ups,"aroundtheworld.Kawasakiistheauthorofsevenpreviousbooks,includingArtoftheStart,EnchantmentandRulesforRevolutionaries.
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