书目

Search Engine Optimization All-in-One For Dummies, 2nd Edition

  • 作者 Bruce Clay
  • 出版社 Wiley
  • 出版时间 2011年12月 第2版
  • ISBN 9781118024416
  • 定价 403.50

内容简介

TenminibookscoverallyouneedtoknowaboutsearchengineoptimizationSearchengineoptimization(SEO)isanessentialtoolforgettingahandleonwebsitepromotionaltacticsandtools.Withthiscompletereference,you′llexploreissuesnotcoveredanywhereelse,includinginternationalSEO,howtooptimizeserversforSEO,andmuchmore.Tenseparatebooksjoinforcestoprovideyouwithacomprehensive,straightforwardguidetothebenefits,details,andtricksofSEO.Coveragedevotestimetotopicssuchaskeywordstrategy,competitivepositioning,SEOwebdesign,searchmarketing,andmore.You′llalsolookathowsearchenginesworkandhowtocreatecontent,link,optimizethefoundations,andanalyzeresults.Detailsthecapabilitiesandbenefitsofsearchengineoptimization(SEO)forgaugingthesuccessofonlinepromotionaltacticsandtoolsExplainshowsearchengineswork,nuancesofkeywordstrategy,howtodealwithcompetitivepositioning,andmoreWalksyouthroughworkingwithSEOwebdesign,creatingcontent,linking,optimizingthefoundations,andanalyzingresultsTouchesontopicsnotcoveredanywhereelse,includinginternationalSEOandoptimizingserversforSEOSearchnofurther!Thisbookisone–stopshoppingforeverythingyouneedinordertostartyourengineandembracethepotentialofSEOtoday.

作者简介

BruceClayisaprofessionalsearchengineoptimizationconsultant.HehasbeeninterviewedbyWiredmagazine,andhiscompany,BruceClay,Inc.,appearsamongthetop10mostreliableSEOfirmsasrankedbyindependentresearchfirmGoldlineResearch.SusanEsparzaisasenioreditorwithBruceClay,Inc.

目录

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