A Culture of Purpose How to Choose the Right People and Make the Right People Choose You

HowinnovativeleaderscreatemeaningfulculturesthatattractandretaintoptalentBuildingacultureofpurposeisoneofthegreatestchallengesfacingmodernleaders,astoday'sbestmindsarelookingformeaning,notjustjobs.Morethananyothersinglefactor,culturesofpurposepowerwinningorganizations,attractingthesmartest,mostcreative,mostpassionatetalent.Forleadersbuildingculturesofpurpose,thecommercialpursuitofsustainabilityprovidesthemostreliableblueprint.Whilesustainabilityhasbeencommonlymisconstruedasadescriptionofasetofproblems,ChristophLueneburgershowsthatitisreallyasolutiontoproblems,capableofinspiringpeopleandforgingcultures.Sharinghisexclusive,in-depthdialogueswithchiefsustainabilityofficers,CEOs,andboardchairmen,Lueneburgerrevealshowsustainabilityworksatplaceswhereitworksbest,includingChrysler,Unilever,TNT,Walmart,andBloomberg.Featuringaclearthree-phaseprocessthathelpsleadersassessthetalentneededtodeveloporganizationscharacterizedbyenergy,resilience,andopenness,ACultureofPurposeoffersleaderstherightquestionstoaskinorderto:TapandNurtureYourCurrentCorporateStrengths:Learnhowtorecognize,cultivate,andleveragethecompetenciesofyourcurrenttalenttodevelopyourleadershipteam.HiretheRightTeam:Asktherightquestionstoidentifytheinnatepersonalitytraitsinpotentialnewhires,regardlessoflevelandfunction,tobringonboardthosemostlikelytosucceedinandshapeyourorganization.CraftYourCulture:Createanenvironmentthatunleashesthesecompetenciesandtraitsandpushesthemtothefore.Shapehowpeoplerelatetooneanotherandcollectivelygoforwhatwouldbeoutofreachtothemindividually.Manybookshavedescribedthe"what"andthe"how"ofsustainability,butthisisthefirsttorevealthe"who."Lueneburgerchangesdatedpreconceptionstoshowthatsustainabilityisnotanideologicalmindsetbutaculturaltraitofaresilientbusiness.Forleadersreadytobuildandstrengthenawinningbusiness,ACultureofPurposeisaneducation,arevelation,andaninvitationtothenextgenerationofsuccess.,UsingcasestudiesandinterviewswithleadersatCoca-Cola,Bloombergandothercompanies,describeshowtocreateorganization-widesustainabilitythroughaconcise,three-phasesystemthatexplainshowtohiretherightpeoplewiththerightskillstoachievesuccess.,"Thegreatestchallengeofleadershipinourtimeisbuildingacultureofpurpose.Thebestmindsofourtimearelookingnotjustforjobs,butformeaning.Inordertoattractthetoptalentthatisnecessarytothriveinaturbulentworld,leadersmustcreateorganizationsthataredeeplyinvestedinthelong-termsuccessofourplanet,sothatthemostpassionateheartsandcreativeintellectswillwanttoworkthere--becausethere'snoplacethey'dratherbe.Whatmustleadersdotomeetthischallenge?Thepowerfulsolutionforbuildingacultureofpurposeissustainability.Incasualparlance,sustainabilityhasbecomesynonymouswith"green,"butthecausesofenvironmentalismarenotfullyexpressiveofhowsustainabilityaffectsleadersandorganizationstoday.Sustainability,atitshighestlevel,isawayofdoingbusinesscontingentonattractingandretainingthebest,smartestpeopletohelpyouspotandnavigatechallengesandopportunitiesthatmayonlyfaintlyvisibletoday.ACultureofPurposeoffersconcrete,actionableinsightsonwhatittakestocreatethiskindofhigh-levelsustainabilityacrossanorganization,todayandintothefuture.Groundedinexclusivecasestudiesbuiltaroundin-depthinterviewswithC-suitesustainabilityleadersatcompaniesincludingChrysler,Unilever,TNT,Walmart,Bloomberg,Levi's,andmore,ChristophLueneburgeroffersspecificstep-by-stepadviceformeetingthischallenge.Lueneburger'smodelguidesleadersthroughaclearthreephaseprocess,providingaclearroadmapforleaderstoaccomplishthefollowinggoals:TapandNurtureYourCurrentCorporateStrengths:HowtorecognizeandcultivatetheskillsandcompetenciesofyourcurrenttalentsothatyoubringtherightpeopleintoleadershiprolesanddevelopyoursphereofimmediateinfluenceHiretheRightTeam:Howtoidentifythetraitsinpotentialnewhires,regardlessoflevelandfunction,sothattheywillgrowintheorganization--andhowtoasktherightquestionsduringthehiringprocessCraftYourCulture:Howtoshapetheopenness,energy,andresiliencethatwillembodystrongvaluesacrosstheorganizationManybookshavedescribedthe"what"ofsustainability,butthisisthefirsttorevealthe"who."Lueneburgerinvitesreaderstorecognizethatsustainabilityisnotanideologicalmindset,butaculturaltraitofaresilientbusiness.Forleadersreadytoembracethechallenge,ACultureofPurposeisaneducation,arevelation,andaninvitationtothenextgenerationofsuccess."--,