EscapefromtheIvoryTower:AGuidetoMakingYourScienceMatter

Inthispracticalandentertainingguidetocommunicatingscience,Baronexplainshowtoengageyouraudienceandexplainwhyaparticularfindingmatters.Sheexploreshowtoaceyourinterview,promoteapaper,enterthepoliticalfray,andusenewmediatoconnectwithyouraudience.Thebookincludesadvicefromjournalists,decisionmakers,newmediaexperts,bloggersandsomeofthethousandsofscientistswhohaveparticipatedinhercommunicationworkshops.Manyoftheresearchersshehasworkedwithhavegoneontobecomewell-knownspokespeopleforscience-relatedissues.Whetheryouareanabsolutebeginneroraseasonedveteranlookingtohoneyourskills,EscapeFromtheIvoryTowercanhelpmakeyourscienceunderstood,appreciatedandperhapsactedupon.