作者简介
Dr.ChuckChakrapaniisChiefExecutiveOfficerofMillwardBrownGoldfarbandEditorofMarketingResearch,publishedbytheAmericanMarketingAssociation,andCanadianJournalofMarketingResearch,publishedbytheProfessionalMarketingResearchSociety.--Thistextreferstoanoutofprintorunavailableeditionofthistitle.
