内容简介
Thisisatotallyupdatedandrevisedneweditionofthemostcomprehensive,reliableguidetomodernentrepreneurship.Foryears,thePortableMBAserieshastrackedthecorecurriculumofleadingbusinessschoolstoteachyoueverythingyouneedtoknowaboutbusiness-withoutthecostofearningatraditionalMBAdegree.ThePortableMBAinEntrepreneurshipcoversalltheinsandoutsofentrepreneurship,usingreal-lifeexamplesandhandytoolstodeliverclear,honest,practicaladviceonstartingasuccessfulbusiness.Ifyou'replanningtostartyourownbusiness,you'dbeststartwiththefacts.Thisreliable,information-packedresourceshowsyouhowtoidentifygoodbusinessopportunities,createabusinessplan,dofinancialprojections,findfinancing,andmanagetaxes.Othertopicsofthistitleincludemarketing,selling,legalissues,intellectualproperty,franchising,startingasocialenterprise,andsellingyourbusiness.Itiscompletelyupdatedwithnewexamples,newtopics,andfullcoverageoftopicalissuesinentrepreneurship.Itincludescustomizable,downloadableformsforlaunchingyourownbusiness.ItcomeswithPortableMBAOnline,anewwebsitethatgivesreadersaccesstoforms,studyguides,videos,presentations,andotherresources.Itteachesyouvirtuallyeverythingyou'dlearnonentrepreneurshipintoday'sbestbusinessschools.Whetheryou'rethinkingofstartingyourownbusinessoryoualreadyhaveandjustneedtobrushuponentrepreneurialbasics,thisistheonlyguideyouneed.
作者简介
WilliamD.Bygrave,MA,DPhil,MBA,DBA,isProfessorEmeritusatBabsonCollege,andalsoisamemberoftheBabsonCollegeBoardofTrustees.BygraveisfounderoftheGlobalEntrepreneurshipMonitor(GEM),aworldwideconsortiumofleadinguniversitiesstudyingtheimpactofentrepreneurshiponcountryandworldwideeconomies.AndrewZacharakis,BS,MBA,PhD,isTheJohnH.Muller,Jr.ProfessorofEntrepreneurshipattheArthurM.BlankCenterforEntrepreneurshipatBabsonCollege.Renownedforhisexpertiseinentrepreneurship,hehasbeenquotedinsuchpublicationsastheWallStreetJournalandtheLosAngelesTimes.HehasalsoheldinvestmentbankingandventurecapitalpositionsattheCambridgeCompanies.ThePortableMBASeries,withmorethan750,000copiessold,providesreaderswithacontinuingbusinesseducation,providingcomprehensivecoverageoftheprimarybusinessfunctionstaughtinMBAprograms,aswellasfocusedcoverageoftoday'svitalbusinesstopics.