书目

The Portable MBA in Entrepreneurship (4th Revised edition) 便携式工商管理硕士/快进工商管理硕士

内容简介

Thisisatotallyupdatedandrevisedneweditionofthemostcomprehensive,reliableguidetomodernentrepreneurship.Foryears,thePortableMBAserieshastrackedthecorecurriculumofleadingbusinessschoolstoteachyoueverythingyouneedtoknowaboutbusiness-withoutthecostofearningatraditionalMBAdegree.ThePortableMBAinEntrepreneurshipcoversalltheinsandoutsofentrepreneurship,usingreal-lifeexamplesandhandytoolstodeliverclear,honest,practicaladviceonstartingasuccessfulbusiness.Ifyou'replanningtostartyourownbusiness,you'dbeststartwiththefacts.Thisreliable,information-packedresourceshowsyouhowtoidentifygoodbusinessopportunities,createabusinessplan,dofinancialprojections,findfinancing,andmanagetaxes.Othertopicsofthistitleincludemarketing,selling,legalissues,intellectualproperty,franchising,startingasocialenterprise,andsellingyourbusiness.Itiscompletelyupdatedwithnewexamples,newtopics,andfullcoverageoftopicalissuesinentrepreneurship.Itincludescustomizable,downloadableformsforlaunchingyourownbusiness.ItcomeswithPortableMBAOnline,anewwebsitethatgivesreadersaccesstoforms,studyguides,videos,presentations,andotherresources.Itteachesyouvirtuallyeverythingyou'dlearnonentrepreneurshipintoday'sbestbusinessschools.Whetheryou'rethinkingofstartingyourownbusinessoryoualreadyhaveandjustneedtobrushuponentrepreneurialbasics,thisistheonlyguideyouneed.

作者简介

WilliamD.Bygrave,MA,DPhil,MBA,DBA,isProfessorEmeritusatBabsonCollege,andalsoisamemberoftheBabsonCollegeBoardofTrustees.BygraveisfounderoftheGlobalEntrepreneurshipMonitor(GEM),aworldwideconsortiumofleadinguniversitiesstudyingtheimpactofentrepreneurshiponcountryandworldwideeconomies.AndrewZacharakis,BS,MBA,PhD,isTheJohnH.Muller,Jr.ProfessorofEntrepreneurshipattheArthurM.BlankCenterforEntrepreneurshipatBabsonCollege.Renownedforhisexpertiseinentrepreneurship,hehasbeenquotedinsuchpublicationsastheWallStreetJournalandtheLosAngelesTimes.HehasalsoheldinvestmentbankingandventurecapitalpositionsattheCambridgeCompanies.ThePortableMBASeries,withmorethan750,000copiessold,providesreaderswithacontinuingbusinesseducation,providingcomprehensivecoverageoftheprimarybusinessfunctionstaughtinMBAprograms,aswellasfocusedcoverageoftoday'svitalbusinesstopics.

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