The Facebook Effect：The Inside Story of the Company That Is Connecting the World
- 作者
- 出版社 Simon & Schuster
- 出版时间 2011年2月
- ISBN 9781439102121
- 定价 121.00
内容简介
INLITTLEMORETHANHALFADECADE,Facebookhasgonefromadorm-roomnoveltytoacompanywith500millionusers.Itisoneofthefastestgrowingcompaniesinhistory,anessentialpartofthesociallifenotonlyofteenagersbuthundredsofmillionsofadultsworldwide.AsFacebookspreadsaroundtheglobe,itcreatessurprisingeffects--evenbecominginstrumentalinpoliticalprotestsfromColombiatoIran.VeterantechnologyreporterDavidKirkpatrickhadthefullcooperationofFacebook'skeyexecutivesinresearchingthisfascinatinghistoryofthecompanyanditsimpactonourlives.KirkpatricktellsushowFacebookwascreated,whyithasflourished,andwhereitisgoingnext.Hechroniclesitssuccessesandmissteps,andgivesreadersthemostcompleteassessmentanywhereoffounderandCEOMarkZuckerberg,thecentralfigureinthecompany'sremarkableascent.ThisistheFacebookstorythatcanbefoundnowhereelse.Howdidanineteen-year-oldHarvardstudentcreateacompanythathastransformedtheInternetandhowdidhegrowittoitscurrentenormoussize?KirkpatrickshowshowZuckerbergsteadfastlyrefusedtocompromisehisvision,insistentlyfocusingongrowthoverprofitsandpreachingthatFacebookmustdominate(hisword)communicationontheInternet.Intheprocess,heandasmallgroupofkeyexecutiveshavecreatedacompanythathaschangedsociallifeintheUnitedStatesandelsewhere,acompanythathasbecomeaubiquitouspresenceinmarketing,alteringpolitics,business,andevenoursenseofourownidentity.ThisistheFacebookEffect.
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