内容简介
Pleasenotethepagesonthisbookhavebeenproducedwithbevelledorroughedgetocreateanoldstylelook.Thepublisherhasdeliberatelychosentoproducethebookthisway.Theprovocativefollow-uptotheNewYorkTimesbestsellerPredictablyIrrationalWhycanlargebonusesmakeCEOslessproductive?Howcanconfusingdirectionsactuallyhelpus?Whyisrevengesoimportanttous?Whyistheresuchabigdifferencebetweenwhatwethinkwillmakeushappyandwhatreallymakesushappy?InhisgroundbreakingbookPredictablyIrrational,socialscientistDanArielyrevealedthemultiplebiasesthatleadusintomakingunwisedecisions.Now,inTheUpsideofIrrationality,heexposesthesurprisingnegativeandpositiveeffectsirrationalitycanhaveonourlives.Focusingonourbehaviorsatworkandinrelationships,heoffersnewinsightsandeye-openingtruthsaboutwhatreallymotivatesusonthejob,howoneunwiseactioncanbecomealong-termhabit,howwelearntolovetheoneswe'rewith,andmore.DrawingonthesameexperimentalmethodsthatmadePredictablyIrrationaloneofthemosttalked-aboutbestsellersofthepastfewyears,Arielyusesdatafromhisownoriginalandentertainingexperimentstodrawarrestingconclusionsabouthow—andwhy—webehavethewaywedo.Fromourofficeattitudes,toourromanticrelationships,tooursearchforpurposeinlife,Arielyexplainshowtobreakthroughournegativepatternsofthoughtandbehaviortomakebetterdecisions.TheUpsideofIrrationalitywillchangethewayweseeourselvesatworkandathome—andcastourirrationalbehaviorsinamorenuancedlight.
作者简介
DanArielyistheJamesB.DukeProfessorofPsychologyandBehavioralEconomicsatDukeUniversity,withappointmentsattheFuquaSchoolofBusiness,theCenterforCognitiveNeuroscience,theDepartmentofEconomics,andtheSchoolofMedicine.DanearnedonePhDincognitivepsychologyandanotherPhDinbusinessadministration.HeisthefounderanddirectoroftheCenterforAdvancedHindsight.Hisworkhasbeenfeaturedinmanyoutlets,includingTheNewYorkTimes,TheWallStreetJournal,TheWashingtonPost,TheBostonGlobe,andothers.HelivesinDurham,NorthCarolina,withhiswife,Sumi,andtheirtwocreativechildren,AmitandNeta.