Entity Resolution and Information Quality实体分辨率和信息质量

Customersandproductsaretheheartofanybusiness,andcorporationscollectmoredataaboutthemeveryyear.However,justbecauseyouhavedatadoesn'tmeanyoucanuseiteffectively.Ifnotproperlyintegrated,datacanactuallyencouragefalseconclusionsthatresultinbaddecisionsandlostopportunities.EntityResolution(ER)isapowerfultoolfortransformingdataintoaccurate,value-addedinformation.Usingentityresolutionmethodsandtechniques,youcanidentifyequivalentrecordsfrommultiplesourcescorrespondingtothesamereal-worldperson,place,orthing.Thisemergingareaofdatamanagementisclearlyexplainedthroughoutthisbook.Itteachesyoutheprocessoflocatingandlinkinginformationaboutthesameentity-eliminatingduplications-andmakingcrucialbusinessdecisionsbasedontheresults.Thisbookisanauthoritative,vendor-independenttechnicalreferenceforresearchers,graduatestudentsandpractitioners,includingarchitects,technicalanalysts,andsolutiondevelopers.Inshort,"EntityResolutionandInformationQuality"givesyoutheappliedlevelknow-howyouneedtoaggregatedatafromdisparatesourcesandformaccuratecustomerandproductprofilesthatsupporteffectivemarketingandsales.Itisaninvaluableguideforsucceedingintoday'sinfo-centricenvironment.Itisafirstauthoritativereferenceexplainingentityresolutionandhowtouseiteffectively.Itprovidespracticalsystemdesignadvicetohelpyougetacompetitiveadvantage.Itincludesacompanionsitewithsyntheticcustomerdataforapplicatoryexercises,andaccesstoaJava-basedEntityResolutionprogram.