From Assets to Profits: Competing for IP Value and Return[从资产到利润]

PraiseforFromAssetstoProfitsCompetingforIPValue&Return"AtimelycollectionofinsightsfromacastofleadingexpertswhoseexperiencespanstheentireIPecosystem.Mr.Berman'sexaminationofIPassetsandbusinessmodels—andtheirmyriaddynamicsanddependencies—providesacompassthatleadsreadersthroughachanginglandscape."—DamonC.Matteo,VicePresident&ChiefIntellectualPropertyOfficer,PaloAltoResearchCenter,asubsidiaryofXeroxCorporation"WhatismostimpressiveaboutBruceBerman'snewbookisthatitprovidesaholisticapproachtoIPmanagement.Formostpatentholders,IPneedstoservethebusiness,notbeit.AsmanyofthecontributorstoFromAssetstoProfitspointout,considerationssuchasrelationships,alliances,andcompetitiveadvantageprovidemostcompaniesgreaterROIthanthesirensongassociatedwithpatentroyalties.FromAssetstoProfitsisawelcomeadditiontothebestthinkingaboutmanagingintellectualassets."—MarshallPhelps,CorporateVicePresidentforIPPolicy&Strategy,Microsoft"FromAssetstoProfitsprovidesaroadmapforhelpingIPholdersmovefromanexclusionarystrategytoamoreinclusiveoneforcreatingmeaningfulprofits.BruceBerman'svaluablebookhelpsreadersstepseamlesslyintotheshoesofanIPchieftain,investor,broker,open-networkinnovator,litigator,andeconomist."—BillCoughlin,President&CEO,FordGlobalTechnologies,LLC"Whenitcomestoarticulatingthevalueandimportanceofintellectualproperty,noonedoesitbetterthanBruceBerman.Inhisfourthbook,FromAssetstoProfits,Bermancontinuesthisquest,demonstratinghowtoprofitfromIPwithconcreteexamplesandinsightsfromtheindustry'sforemostexperts.Likehispreviousbooks,thisisamust-readforallbusinessandfinanceexecutives.Berman'sbooksareasconceptuallybrilliantandasinnovativeasthepeopleandcontenttheycover."—SteveLozan,InvestmentManager&IPSectorSpecialist,SmithBarney