内容简介
MakethemostofTwitterasatoolforcreatingapersonalbrandTwitterboastsmorethan100millionactiveuserswith50millionofthemactivelytweetingeveryday,makingTwitteranindisputablypowerfulmarketingplatform.Withthisinsightfulbook,authorandTwitterguruSarah-JayneGrattonoffersreal-worldexamplesandproventechniquesforcapturingaTwitteraudienceandusingthataudiencetospreadthewordaboutyoutobuildapersonalbrand.DetailswaysinwhichyoucanuseTwittertobuildapersonalbrandShowsyouhowtomaximizeTwitterspotentialasapowerfulmarketingtoolforyourownbenefitEncouragesyoutotakeadvantageofTwittersvastaudienceFollowMe!CreatingaPersonalBrandwithTwitterescortsyouthroughusingTwittertocreateandexecuteasurefirepersonalmarketingcampaignthatspanstheglobe.