Turnaround:HowCarlosGhosnRescuedNissan

NotsincethedaysofLeeIacoccaatChryslerhasanautoexecutivecapturedtheimaginationofhisindustryandthebroaderbusinessworldasCarlosGhosnofNissan.Ghosnisresponsibleforoneofthemostbreathtakingbusinessturnaroundsofalltime——takingthenear-fatallywoundedJapaneseautomakerNissanfromthebrinkofruinbacktoprofitabilityinjusttwoyears.HisachievementisallthemoreastonishingbecausehediditasaWesterneroperatinginJapan'sclosed,tradition-boundbusinessenvironment.InTurnaround,businessjournalistDavidMageepresentsthefirstbehind-the-sceneslookatGhosn,hismanagementmethods,andhisroleastheleaderofanewgenerationofglobalbusinessmanagers.ABrazilianofLebanesedescent,GhosnhasledcompaniestosuccessintheUnitedStates,SouthAmerica,France,andnowinJapan.TurnaroundrevealshowheremadeNissanbydefyingthebusinessandculturaltaboosthatinthepasthavestifledtheeconomyinJapan;howhecutcosts,smashedNissan'sKeiretsurelationships,andrevivedthecompany'sdesigninnovation,qualitystandards,andproduct.ReadersinandoutoftheautoindustrywilllearntheessentialmanagementtechniquesthathavehelpedGhosnachievespectacularbusinessresultsonfourcontinents:TheimportanceoftransparencyinallbusinessdealingsPlanningviaacross-functionalteamapproachCostcontainmentthroughbenchmarkingBreakingcross-culturalbarriersamongemployeesSparkinginnovationthroughempowermentCombiningthedramaticstoryoftheremarkableNissanturnaroundwithnewlessonsforsuccessinaglobaleconomy,Turnaroundbelongsonthedeskofeverymanagereverywhere.