内容简介
Theorganizationresponsibleforproducingnineworld-renownedawardscompetitions,NewYorkFestivals′missionistoshowcasetheworld′snewestandmostexcitingideasinadvertising-thebestofwhicharepresentedinthisbook.Thisperenniallysuccessfulcompilationcontainsfull-colorphotographsofaward-winningworkfromnewspapers,magazines,billboards,websites,andpointofsalelocations,includingposters,packaging,photographs,andpublicservicemessages.FeaturedareallthewinnersandfinalistsintheNewYorkFestivals2007DesignandPrintAdvertisingAwards,the2007GlobalAwardsforHealthcareCommunications,andthe2006MidasAwardsforFinancialServicesCommunications.NEWYORKFESTIVALS15isasuperbreferencebook,aninspirationaleducationaltool,andanilluminatinglookathowtheU.S.andothercountriesapproachadvertising.It′samust-readforeveryoneinadvertising,marketing,design,andcorporatecommunications.
作者简介
NewYorkFestivals(NYf)isaninternationalawardscompanyfounded1957.RecognizingTheWorld'sBestWorkTMinadvertising,programming,design,andmarketing,NYfhonorscreativityandeffectivenessinglobalcommunicationsthroughsevendifferentannualcompetitions.Thecompletelistofwinners,includingFinalists,canbefoundontheNYfwebsite.